Does Your Website Speak to Government Prospects?
Before you meet the vast majority of your government prospects and potential teaming partners, they've already visited your website and made their first impression of your firm. One key element for making that all-important first impression a great one, is to design your website as a strong marketing tools.
The simple exercise below is a great way to quickly identify if you’re on the right track (or if you need to get busy re-writing!)
Certainly there is a place on your website to talk directly about your company, what you do, why you are better than competitors, etc., but you need to write the copy so that it is written in terms of how your prospect benefits instead of "all about you".
Learn more from these helpful short reads to improve your interaction with Government Officials.